We don’t work with companies, but with people. If you’ve been following me for a while, you’ve heard me say that before. This is certainly the case in this day and age: personal is hot , authenticity is everything and originality is rewarded. But how France Phone Number  private is personal, how do you find the right balance between your business and personal content and what do you share? I give you a guideline for balance and 51 content France Phone Number ideas for LinkedIn.


Private vs Personal

LinkedIn is a business network, so France Phone Number sharing your entire personal life on your account is really not necessary to let your followers know who you are. But it is important to show what you do and especially why it is important to you. What does your job do to you? What makes you enthusiastic, how do you switch off, what do you turn on? That is knowledge that shows your personality and what makes you stand out from others. Always make sure that a good post contains value and then not for you, but for your follower. So pay close France Phone Number attention to what someone wants to hear and don’t focus only on what you want to say. 

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The 4-1-1 rule

But how often? If you find it difficult to find the right balance between content-rich contributions and posts that are about yourself, your product France Phone Number or service or the organization, use the 4-1-1 rule.How does that work? Post four contributions that are interesting and valuable to your LinkedIn connections. That’s why they follow you. Then you post one contribution that is about your own company or organization – for example, this can be a demo or offer with a clear call-to-action. And finally, post one contribution that is personal, that is about France Phone Number you or what concerns you. This gives a glimpse into your personal life and is important, but be careful what you share. Many LinkedIn users are annoyed by Facebook-like posts in their timeline. So no pictures of your children or beach holiday.

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