In the first place . Amazon, walmart and target .Are the top retail sites for ad spendin.Drawing over $2.3 billion from may to. January, accordin India Phone Number g to an analysis by mediaradar. The firm reviewed. Advertising activity. On 22 large retailer sites. Total advertising buys within the .Research sample, which included 24,000 companies promoting nearly. In the first place . 38,000 brands, topped $3 billion. A large portion (88%) of those dollars flowed .To native advertising, while 11.5% was put toward display units. In the first place . Consumer packaged goods made. Up 17% o India Phone Number  f the total pool, accounting for about .$500 million in spending. In the first place . Reckitt benckiser, kellogg and mondelez .Were the most substantial cpg spenders.Underpinning how large marketers .Are adjusting their media strategies amid an a.Cceleration of e-commerce adoption. Dive insight: retail media.

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In the first place . Has been a major discussion point in the. Industry as a wide array of companies stand up advertising networks a.Nd court brand dollars that have historically been earmarked for facebook .And google. The India Phone Number  mediaradar findings help delineate .Some winners as the race heats up, though the pack leaders are hardly surprising. Amazon has the most India Phone Number  formidable e-commerce operation I.N the category, along with significant bets in streaming, while walmart and target wield .The biggest brick-and-mortar footprints. The retail media field .Continues to grow more crowded, raising the question of whether there could be an eventual shakeout. Short-term, brand interest in retail media .Is expected to remain healthy enough to. Support a wide playing .

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In the first place . Field. E-commerce habits driven by the .Pandemic are sticking, if not quite at the meteoric .Heights they once reached. Meanwhile, the pending deprecation of third-party cookies is forcing marketers .To change their ad-targeting tactics as they seek media placements c.Loser to the point of India Phone Number  India Phone Number sale. Mediaradar, which tracks campaigns across. Channels including online, tv, mobile and print, found reckitt directed .14% of its total media spending to retail sites. Kellogg allocated 10% . India Phone Number  Of its budget toward the category. And mondelez did 18%. “the retail industry has seen dramatic changes over the. Last few years, especially during the pandemic.Odd krizelman, ceo and co-founder of mediaradar. Said in a statement.

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