Those who have only recently discovered Joe Wicks will see a content machine with an entire team behind it. Still, he started out as a loner. So what makes his content strategy successful? First of all, he was super consistent with creating and publishing his content. Even when he still had few followers and viewers and had the feeling to do it for Jan with the short last name. Eventually his audience grew. The second was his passion. He thinks sports and workouts are the best there is and really wants people to have a wealthier Thailand Phone Number lifestyle. You can see that passion in everything he does, he clearly has fun making videos and that makes him authentic. Ultimately, though, the success of his content revolves around combining that authenticity with consistent execution.

6. Book Marketing Socrates

Elke Wiss published her book Socrates on Thailand Phone Number Sneakers in March 2020 , a philosophical guide to asking good questions. The book became a bestseller and came in at number 1 in Managementboek, was nominated as Best Spiritual Book 2021 and received a lot of media attention. The result is that almost 80,000 copies have been sold and that counter will continue for a while.This is an exceptionally great success for a Dutch non-fiction book. The marketing of the book therefore already started while writing, because already during writing she shared a large part of the content of the book and shared experiences during the writing process. She did this through blogs and social media posts, among other things. She received many reactions to that content, which she could partly use in her book.

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She also made a website for the book, with  several free downloads. All in all, before, during and after the launch, something about her book could be found in many places. In a podcast interview she even mentioned that she might have shared everything in her book for free.

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