In the example of the elevator, you could put up a sign above the elevator that reads ‘each floor per elevator uses X kilowatts’ or ‘each floor with the elevator increases the risk of cardiovascular disease by X%’. Both the longer waiting time and the texts above the elevator make the desired behavior more likely. But in the second case, people are more likely to do it in other situations and point out the negative consequences of elevator use to others. The choice is not only made consciously, but also internalized. This increases the chance that people will also exhibit the desired behavior at other times and in different environments. Friction can also lead to a Denmark Phone Number better outcome for personal goals. Learning a new skill, training for a marathon, not drinking alcohol for a month: all experiences that involve friction. Sometimes so much that you want to throw in the towel. But those friction experiences provide all the more satisfaction when Denmark Phone Number you achieve your goal.

Why make it difficult 

Also read UX elusive? Make your progress Denmark Phone Number measurable with these 7 metrics Why make it difficult when you can do it easily? Do we have to make things difficult on purpose? Not always. But the idea that sometimes bad can also be good gives a lot of food for thought. It’s not so black and white. Sometimes you don’t want an effortless experience that puts a smile on someone’s face. Why not start with a bad design the next time you design a user experience? Who knows what will emerge. Or ask yourself how you can increase engagement Denmark Phone Number with and investment in your product or service by letting users do their best.

when you can do it easily?

The next time you want to change the Denmark Phone Number behavior of employees, consumers or citizens, why not consider whether you really want to make the desired behavior as easy as possible? There is nothing wrong with making things easy, but do realize that without friction the chance of lasting change is small. Friction ensures that people make a conscious choice and internalize it. And that makes a lasting change a lot more likely. Why make it difficult Denmark Phone Number when you can do it easily? Because in certain cases you want the behavior to take place consciously and permanently. With little friction, everything goes smoothly – maybe too smooth. Learn more about UX Design, Process and Research A good user experience therefore responds to the wishes, needs and behavior of the visitors. And depending on the goal, a little friction every now and then can’t hurt. If you want to learn more about optimizing the UX, a handy training course can help you.

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