Content marketing is one of the most important means of building loyalty. But then you have to dare to choose. You won’t get very far with an overload of content, with which you try to reach ‘everyone’. So how do you achieve success? Koen strongly believes Belarus Phone Number in the vision of Seth Godin , who says that we should focus on “the smallest viable audience”, the smallest possible profitable audience. That means making choices and marketers find that very difficult, because choosing is losing, right? Take the time to have thorough one-on-one conversations with your target audience. What do they struggle with and how can you help them? That’s what it should be about, nothing more, nothing less.

Focusing on content marketing

Only by understanding who your customer is will you understand why they don’t choose chocolate, but Tony’s Chocolonely . And why employees leave McKinsey en masse post-covid, and they choose (less well-paid) jobs that have a clear purpose. Make love, not content – ​​Cor Hospes The Foundations of Content Marketing Before you even start thinking about those fun formats, that fantastic podcast series or that strong long read, you have to work on the foundations, which should ensure a good anchoring and greater success.

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Means a different approach

Three rules in content marketing These are 3 basic rules or insights that can help you: 1. Don’t see content marketing as a trick Belarus Phone Number or a remedy It is a view that everyone in the organization must be convinced of, whereby the boundaries between B2B, B2C and B2E are blurred. Everything someone says, on all levels, starts from that same thought. 2. Success strongly depends on CEO buy in The success of the Belgian bank Belfius is driven by CEO Marc Raisière, who himself says: “The CEO is the most important marketer of the company.” In addition, as content marketing professionals, we must continue to explain the hows and whys of content marketing, every step of the way and every proposal.

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