So just how convincing can a blog be? Let’s take a look. People who find you in search engines thanks to your amazing blog have a 14.6% chance of becoming a client. People who find you through an ad, only have about a 1.7% chance of becoming a client. Blogging for real estate encourages people to act now and work with you. Works for You When You Can’t You stay busy. A blog is a great way to take people out of the indecisive zone to just do it. And because you’ve already written the article, you don’t have to give the same answers over and over again. Many potential clients find exactly what they’re looking for by reading the blog. And in case you’re wondering, yes, people today do read. In fact, they read a lot. 57% of people say they consume blogs regularly.
Encourages Buyers/Sellers to Act Now You’ll really like this one. It’s a common problem in real estate. People just want to test the market. Or they’re not really sure if they’re ready to buy/sell now. They make inquiries that take time to answer. You think sometimes you actually have a warm lead here. But they’re not serious. There’s no follow-through, so you don’t get paid. You’re simply nurturing many people through your blog content first. Then, when they’re a highly qualified lead that is worth your time to nurture in person, they will reach out to you. This helps cut the waste out of nurturing leads. You can focus on the people who are most likely clients rather than wasting time with people who aren’t.
Engagement on Social Media
How to Choose Topics for Your Blog To have a successful blog, you need to create regular, consistent blog posts each week. These are ones that people are looking for and are highly shareable in social media. And you need to have a clear way to capture that lead (email) so you can continue to engage this person in a more personalized way. Keep them informed about your Austria phone numbers latest blog posts with a monthly highlights newsletter. Or create some customized listings of new homes on the market. As you build an email list, you’ll be able to send the same content to multiple people. That makes this a very efficient and profitable way to nurture leads.
There are some tricks of the trade you need to know about to have topics to write. Or we suggest considering a blog writing service like ours where our specialists do all the thinking, writing, and publishing for you. Realize There Will Be Some Overlap Keep Your Ears Open / Notepad in Hand Visit Real Estate Forums Build Topics Around Search Queries Address Common Challenges Cover Local Events 1. Realize There Will Be Some Overlap The first thing to realize is that you’ll have some overlap among your blogs. A minimum of 1 per week is advisable. The average blog article length in real estate is over 1,000 words. But more may help you achieve results faster. You may be wondering, how am I going to have something to write about every week?
Your blog delivers traffic to you year after
These are people who are interested in buying and selling homes. Blogging for Real Estate is Cost-Effective Finally, blogging is so cost-effective. Compared to other marketing methods, blogging costs around 67% less and the benefits of it increase over time in a snowball effect rather than… …decrease as you’d find if ran an ad for a short time. We’re not against ads. Blogging is just much more affordable as a long-term strategy. Blogging to generate leads comes down to choosing the right topics. But when you have a blog, you’re helping hundreds or thousands with just one blog article. Plus it keeps helping people year after year. As long as you maintain your blog by adding new content and apply SEO strategies to stay visible in searches. Your blog delivers traffic to you year after year. real estate blog And this isn’t just any traffic.