According to Hubspot, businesses that blog regularly receive 55% more visitors AND 67% more inbound links than businesses that don’t have a blog at all. purpose of a blogIn the last few years, content creation has become the most effective SEO (Search Engine Optimization) technique. The more content you publish around topics relevant to your customers. Raise your hand if you have ever wondered about the purpose of a blog for your business. “I have a business website, and new leads can find me through my Facebook ad campaigns. Why do I even need a blog?” sounds familiar? Before we answer that question, let’s take a look at some interesting facts.

When we sit down and talk to our clients about their marketing goals, one of the first things they mention is boosting their search rankings. One of the quickest ways to be found by search engines is to have content on your website that they can index. According to a survey done by Hubspot, companies that regularly publish blog posts have 434% more indexed pages… …than websites that don’t publish content! The better your odds of improving traffic from search and nabbing conversions. So coming back to that question – what is the purpose of a blog for your business? Well, the numbers clearly say that Google loves it when businesses share high-quality content with their audience. And that love translates into higher organic search rankings.

They want to be found online

The Purpose of a Blog and What It Does For Your Business Blogging for business or projects, or business blogging as we call it in the form of creating and publishing short-form content… …to get your business more online visibility. What better way to get more indexed pages than adding carefully crafted blog posts to your site? In addition to your website pages, your blog should be a key contributor to your content marketing strategy. Digital marketers, as well as businesses, have Italy phone number apparently realized that; according to a survey done by Content Marketing Institute. 94% of marketers and business owners are planning to invest in a content creation strategy this year. Now that we know how significant a blog can be for your business, let’s talk about how exactly it can affect your brand.


That leaves you with #2. As previously mentioned, when your website has more pages, you have better odds of ranking well in search engines. Now consider this: every time you publish a blog post and, as a result, create a new web page, you create: One more opportunity for your website to appear for the queries people are entering into search engines One more opportunity for another website to link to your blog post. Purpose of a blog To make your website a lead-generating machine, you need people to actually see it. The two most important ways people can discover you online are: 1) they type in your site’s URL, or 2) they find you through search engines. Now, unless you are a big player in your industry like, say, Baskin Robbins or Nestlé, the odds of #1 happening to your brand are pretty unlikely.

It helps drive quality traffic to your website

Here are our top reasons why a blog should be an integral part of your marketing strategy. Reasons Why Blogging Should Be Included in Your Marketing Strategy It helps convert that traffic into leads It helps your business establish authority As we mentioned before, one of the ways people find your website is by typing your name right into their browser. Giving you more SEO juice One more opportunity for someone to share that new post on social media platforms like Facebook, Instagram, Twitter, and LinkedIn Do you see it? Blogging is one of the easiest and most economical ways to get your business found by the relevant audience so you can generate new leads. Let’s talk about this in detail.

Another way to get your brand noticed by people is to a) generate traffic by placing loads of paid ads or b) buying an email list. And, blasting the innocent visitors with dozens of salesy emails every week. While the former is expensive and legal, the latter is also expensive and illegal… …(check out Controlling the Assault of Non-Solicited Pornography And Marketing Act, 2003.) So how to drive traffic that doesn’t stop the second you run out of money? Yes, blogging is the answer you’re looking for. purpose of a blog For one second let’s forget that you are a small business, and people do find you by typing in your website URL. Even then, that’s an audience that already knows about you! You are already on their radar and that doesn’t help you get new traffic.

Leave a Reply

Your email address will not be published. Required fields are marked *