The most inspiring agency campaigns on Twitter Ads of 2021 UAE Email List Spanish Association Against Cancer and Arena Media We started with a campaign related to health, and the only one highlighted by Twitter that corresponds to a Spanish brand. In conjunction with the Arena Media agency, the Spanish Association Against Cancer developed an awareness campaign on this disease. It sought to show the reality of those who have suffered or struggled with cancer and provide a space for those who want to tell their stories. Talking about a disease that is culturally associated with death can become difficult and become an additional burden for the sufferer.
How have they worked so far
For this reason, starting from the premise # Call it Cancer, the association opened a space to express themselves freely about it precisely during world cancer day. Using a Timeline Takeover model, that is, placing the ad at the beginning of the timelines as the first ad of the day, the campaign achieved an estimated 2.6 million impressions . They also used different tools, and even presented three different sets for the ads, in order to present a varied and complete campaign strategy, which resulted in an engagement rate of 1.60%, with the interaction of 42,454 users. in their tweets.
Gallegos United This campaign was deployed in the United States with the intention of connecting and taking the lead in the public conversation surrounding National Milk Day. To do this, got milk? , the California Dairy Manufacturers Association, partnered with advertising agency Gallegos United. As a result, an advertising campaign was launched dedicated to promoting greater positivist to Twitter users, associated with the brand and dairy products. For this, the brand focused on two aspects: nostalgia and personalized messages, or as they were presented in the campaign: Milk Grams. In this way, playing to present a tribute to the old delivery men, the association published through Twitter Ads images of milk bottles with positive messages, such as: