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and audience-reviewed overview of your Facebook marketing content. Other benefits include the ability to make copies of ads, ad units, and campaigns quickly. This is one place to run all your ad settings and track important metrics. It also offers several new visualization options, such as graphs and tables. Facebook users and application options Custom audiences are refined by having customers interact with your brand or Facebook page. Wedding Photo Editing Another type is a similar audience, where Facebook uses artificial intelligence and models the audience based on interactions with templates you’ve already been able to identify. A similar audience setting finds people similar to the audience you created. Similarly, a saved audience is made up of people with certain characteristics. These can be behavioral, demographic, local, or other such metrics. This can be a particularly useful tool for local businesses looking to target their ads.
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are further enhanc by Facebook Pixel. A pixel acts as a tracking code for visitors to your site, allowing you to build custom audiences. This is very useful in the case of retargeting and creating similar audiences. Similarly, Facebook uses this data to automatically send your ads to similar audiences, giving you more valuable purchases. A pixel also allows you to gather more detailed information about visitor behavior by associating each action with an “event.” Wedding Photo Editing This can break down every action a potential customer takes on your site into useful information for you to use in the future. With this information, you can check which buttons visitors click or which sections receive the highest CTR. You can customize these metrics and more detailed user interaction data to further optimize your ads. Without a pixel, you could only get traditional numbers and data, such as link clicks