Regularly, seeing new listings will get them excited about buying homes. It will speed up the lead nurture time. To potential sellers, send a list of recently sold homes in their area. Seeing how much people are getting for homes like theirs in the general area will encourage them to contact you sooner rather than later. And of course, in some cases, buyers and sellers are the same people. In that case, you may want to segment in other ways. In the other one, put links and blurbs for the last 5 articles you wrote for sellers. Write a headline for buyers and one for sellers. To your potential buyers, also send an email that includes information about newly listed properties.
Timing matters in lead nurturing. Get Exclusive Marketing Tips! Join over 50,000 marketers who get exclusive marketing tips that we only share with our subscribers. Enter Your Email Address SIGN-UP Create emails that go out automatically when they have an offer or a home they’ve been looking at gets sold. Show them alternatives to get them to call you before another one gets away. You can even use automation to send out emails at the perfect time of day. Make it personable. Share a bit about yourself and what you’ll be sharing with them. The same email will go out to everyone. So you’re not re-creating it each time. Welcome emails have the highest open rate of any type of email. It’s around 77%. But if you wait until you have time to compose and send it, that open rate drops to less than 20%.
How to Capture Leads with a Blog
Most people read emails like these at lunchtime. Yet most real estate professionals sit down to compose emails at 8 pm. With automation, it doesn’t matter when you have a free moment. It can be scheduled for the perfect time. And even this can be Argentina phone numbers segmented if certain people are more responsive at certain times of the day. Blogging for Real Estate: Capture More Leads Blogging for real estate is one of the most cost-effective ways to generate more real estate leads. It established you as an expert and effectively guides a lead into a content marketing funnel where you can nurture that lead into a client. Are you struggling to get website traffic, capture leads, or nurture them to clients? We can help.
Even if your content has the best and the most relevant information, it’ll fail to give results if it doesn’t deliver in the first few moments. Wrapping Up As you can probably tell by now SEO and content marketing are pretty much a two-in-one type venture. If you’re going to perfect one, you should probably perfect the other as well or your time won’t be very well spent. Grab their Attention Early On In order to catch the attention of your readers and keep it that way, don’t create content without having a central theme for it. Every piece of SEO-friendly content has a certain theme that it is written around. Why? Because you want readers to know what to expect right from the start. You want them to have clarity.
Address Common Challenges
The more relevant the content is to the recipient, the: Higher the open rate will be More likely they are to click More likely they are to share Less likely they are to unsubscribe Much more likely they are to become real, paying clients Let’s look at how you might segment your list. Create one newsletter template. In one, put links and short summaries for the last 5 articles you wrote for home buyers. Busy work can eat away at your time with little benefit. 1. Segmentation As you build your list, you’ll find that many of your leads have similar traits. You can use analytics and surveys to learn more about the leads. As you do, you’ll be able to send them more relevant content. There are many important reasons you should segment your list.