Enter Your Email Address SIGN-UP A lot of businesses tend to focus so much on quantity, that they forget the importance of quality. Producing a high volume of content will make little difference to your bottom line if it doesn’t have a “wow factor”. Content that solves a real problem with a solution and follows current trends, can be called optimized. This could be in the form of blog post, a case study, a video, etc. The format of the content can vary, it has to have a high level of usefulness. According to a study done by Content Science, having less content detail/sophistication drives low content usefulness and relevance. relevance Get Exclusive Marketing Tips! Join over 50,000 marketers who get exclusive marketing tips that we only share with our subscribers.

If you need help optimizing your content or just want a team to take care of everything for you from start to finish, then look no further. Our content marketing specialists at LYFE Marketing pride themselves in the amount of traffic they can drive to your website with…Contact us today to discuss a custom content optimization plan for your business. If these factors don’t apply to the content you’ve already published, you may want to consider optimizing it before publishing new content. Don’t let great content go to waste and miss out on traffic just because it needs a little enhancement.

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Here’s how it works: business X on Facebook creates buyer personas. Then they might see ads coming from business. The good thing is that you can choose which websites in the network you’d like to advertise on (this wasn’t always the case). To make it even easier to Portugal phone number  advertise on this network, you can input the list of websites that you advertise on with Google Ads and see if… …any of them are partnered with the Audience Network. Audiences B2B Facebook marketing. As we said, Facebook ads share some similarities to Google Ads. But one area where they differ is in how they’re presented to users. But with Facebook Ads, ads are presented to users based on their personal characteristics.

Portugal Phone Number
Portugal Phone Number

The data you present should closely represent your ideal customers. As a starting point, just input your current or previous customers. Lookalike audiences are a great place to start when trying to acquire new B2B leads on Facebook. Core Creating your “core” audience is very intuitive. It basically serves as a filter for filtering out people who might seem like potential customers. There are a few different ways that B2B businesses can create buyer personas on Facebook: Lookalike, core, and custom audiences. Lookalike A lookalike audience is created based on your data from the Facebook Pixel, your mobile app data, or fans of your page.

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This makes FB advertising a very cost-effective form of advertising because you can maximize the value of every click. For example, you can even ad-target people with the means to purchase your offer (company leaders). Get Exclusive Marketing Tips! Join over 50,000 marketers who get exclusive marketing tips that we only share with our subscribers. B2B Facebook marketing For example, a requirement might be that they live within 100 miles of your business. This filters out the people who would be interested in your product but don’t meet this basic requirement. Detailed targeting allows you to include and exclude people based on almost any kind of characteristic imaginable.

A few ways that you can segment these people. By time spent on site, number of site visits, completion. People who visited specific web pages Based on lead ad engagement: don’t overlook this one if you’re using lead ads to generate new prospects or to push content. Enter Your Email Address SIGN-UP Custom B2B Facebook marketing As a small B2B business, the most effective ways to create your custom audience are. Customer file: leverage your existing database to find prospects. Use your list of email addresses to find your existing leads on FB. Website traffic: people who visited your website.