This might be one of the reasons why Facebook’s organic traffic has been declining over the years. In fact, it was reported that in 2017 alone, there are brands that had a 20% drop in their page’s organic reach and… …engagement compared to the previous year. And after Facebook founder Zuckerberg’s big announcement, this rate declined even more. Are you a business owner who’s thinking of trying B2B Facebook marketing? Facebook (FB) is the most popular social media platform in the world with 2.27 billion users. But, it has still gotten a bad rep lately for fake news stories and user privacy scandals.
After all, those 2.41 billion users aren’t going anywhere. You might be thinking right about now “but wait, if businesses are leaving Facebook. Then doesn’t that mean that I, as a B2B marketer, will have a smaller target audience on Facebook?” Not exactly. You see, FB is still full of business decision-makers (BDMs), and they’re your real target audience. Here are some facts about BDMs: According to Facebook IQ, 40% of BDMs use FB to message their coworkers. Yes, it dropped to over 34%! But ironically, even though FB has been getting negative publicity lately, this actually presents a unique opportunity for business owners. With more businesses now trying to disassociate themselves from the platform. This gives other businesses a better opportunity to advertise on the platform.
Can Latvia Phone Number Marketing Work?
What this all means, is that there are many opportunities to reach out to BDMs during the daytime while they’re at work/messaging coworkers on FB. And there are many ways to engage them since they tend to engage with a wider variety of content on the platform. Non-BDMs use FB on desktop 10% of the Latvia phone number time, compared to 15% with BDMs. This number jumps to 23% in the IT industry. These numbers indicate that users might be using FB at work. BDMs are 40% more likely to have more than 200 friends. The median amount of time spent on FB by BDMs is 74% higher than other people on the platform. They also tend to engage with a wider variety of content.
Well yes, people don’t use Facebook for work. But, there’s a difference between using Facebook for work and using Facebook at work. A lot of people use Facebook at work, or they use it to message coworkers. So many, in fact, that it has become a meme facebook meme If they’re using Facebook at work, then it’s likely because they’re bored, killing time, or on a lunch break. They want to be distracted by something awesome. So how can your business reach these BDMs on Facebook during the daytime? First of all, think about why people would use Facebook at work (besides messaging coworkers). There’s a common misconception that B2B Facebook marketing can’t work because people don’t use Facebook for work purposes.
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It will allow you to track conversions on different types of pages, from sales page conversions to submission page conversions. Being able to distinguish between the different types of conversions is important for your bottom line. Therefore, the Facebook Pixel is a requirement for being able to optimize key on-site actions. And if that “something awesome” just so happens to help them with their work, then they’ll click on it! See, now you’re starting to get it. So let’s go over the simple guide that was promised. How To Do B2B Facebook Marketing Install The Facebook Pixel The first prerequisite step with B2B Facebook marketing is to install the Facebook Pixel.
The next two steps involve utilizing campaign objectives and ad sets. You must understand both of these if you wish to be successful at B2B Facebook marketing. B2B Facebook Marketing Objectives There are 3 categories of Facebook objectives: Awareness, Consideration, and Conversion. Each of these categories has useful B2B advertising objectives. Learn a little more about the Facebook pixel in this quick video (less than 1 minute): After installing it, you might have to wait up to 24 hours before it registers. Don’t start your ad campaign until you’ve confirmed that it’s working properly. Otherwise you won’t be able to track conversions. Be sure to download the Facebook Pixel Helper, which is a chrome add-on that will glow green when the FB Pixel is working properly.