The keys to designing an effective online advertising campaign, according to rocket fuel share on Facebook. Share on Linkedin Share on WhatsApp Share on Pinterest 05/05/2015 internet. Market research, digital marketing written by Andrea Barragan strategic. Decisions in design have the ability to increase conversions by more than 600% in certain sectors. This follows from the latest study prepared by rocket fuel. A company that provides solutions in marketing and advertising, called ” guide for optimization of creativity .” what color is more effective? Or where should the logo be placed? These are some of the questions that the firm resolves in the report. To carry out the study.

Rocket Fuel Analyzed Around Banners.

Advertisers from 16 different sectors between. The Canada WhatsApp Number Marketing Lists months of November 2013 and June 2014. These are the main conclusions of the document:– ads with a red background. Had 31% more conversions than those with other colors. Other colors with a high conversion rate were orange (28%) and yellow (31%). 40.6% of the ads analyzed had a white background. Despite the low conversion rate (14%). – animated campaigns obtained, on average, 7% more conversion than static ones. They represented almost 47% of those analyzed. The use of animations was more frequent in advertisements for insurance.

Home and Garden the Inclusion of the Price Did Not.

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Help to increase the conversion and, in fact, reduced it. – human faces had a positive impact on conversion. They increased it by 4%. Ads featuring men saw a higher conversion (102%) . Then those featuring women (25%). – the message with the most common call to action was “for more information”. And, furthermore, the one with the highest conversion rate. – ads that included the logo had a 4% higher conversion rate. The location of this was also a decisive factor., since those campaigns with the logo in the lower-left corner. Obtained conversion rates 81% higher than other options. Study 1study.

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