The challenge is to create a journey for the consumer. Not a destination, adds Nussbaum. The company’s strategy is to focus on. The communities in which it is most relevant. Berlin, Germany. David Nussbaum is chairman and CEO since 2008. Of f+w publications the company. With more than 100 years of existence in the American union.Better known as farmers & writers— in 2008. It changed the direction of its firm. A traditional content company to one of the digital generation. Nussbaum’s challenge was clear, updating. The company’s philosophy and making it compatible with the digital world, in 7 years he changed. By mandate, his brand 3 times. The corporate line was governed by three basic axes: instruction. David Nussbaum is chairman and CEO since 2008.
Inspiration and Exclusive Products for Its Readers.
Upon its arrival, the only online. Store represented 2 percent of its sales. By 2015 they have 33 digital stores that represent 27 percent of their income. The most interesting fact.Is the profit margin that reaches 40 percent per transaction. Community – there is nothing more important. Then the Vietnam WhatsApp Number Marketing Lists community you serve as a brand. Employees are experts in serving. Each of the company’s vertical businesses. Commerce – create direct-to-consumer one-stop. Spaces with exclusive offers and products for consumers. Content – you cannot sell with a price strategy alone. Few media delivers digital media. Books, ebooks, magazines, events, and videos online. David Nussbaum is chairman and CEO since 2008.
Curation the Key Is to Create Tailored Content and Products.
For your consumers. Amazon is good if you know what you need. But if you want depth it is not the ideal medium. The challenge is to create a journey for the consumer. Not a destination, adds Nussbaum. The company’s strategy is to focus on the communities in which it is most relevant. In the last 6 years, we have. Closed brands in which we were. Not able to be important for the reader. We have created. A specialized digital team for each community. And to show it is enough to see that in 2008. Only 3 percent of the 800 employees were in digital areas. By 2014 the number reached 19 percent.