Which parties will govern your municipality in the next 4 years? Today you can determine it by casting your vote in the municipal elections. Or maybe you already have. To prevent the spread of the coronavirus, we can vote again for 3 days. The campaign is over. So it’s time to look back at which striking campaigns we saw in Ghana Phone Number various Dutch municipalities. And above all: which campaign techniques were used to convince you as a voter? In this article we look at how heuristics are used in different campaign expressions. Heuristics are a kind of “rules of thumb” for your brain, which make it easier for you to make choices. We need them to make our daily lives easier. But if you know how they work as a marketer or campaigner, you can also use them to convince the voter to color that one box red during elections.

 

PvdA: The housing market

If you are looking for a home for sale, chances are Ghana Phone Number you visit the Funda.nl website every day. And the chance is even greater that you are disappointed with the high house prices at the moment. A brilliant move by PvdA The Hague to advertise exactly there. With a campaign that also looks like a Funda advertisement in terms of design. Smart: immediately reach the right target group.

Ghana Phone Number

The PvdA The Hague uses the availability heuristic here : we see things that have recently entered your brain, for example because they are in the Ghana Phone Number news a lot. When looking for a home, the thought of the disrupted housing market is very fresh. So smart to respond to this by PvdA Den Haag: they show that they solve what in your mind is the biggest problem at the moment.

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