Then you want the process to slow down. That the user carefully evaluates his actions. You achieve this by adding friction, by increasing the cognitive load. For example, adding text and visuals or making the user need more clicks to complete the action. That way your brain is put to work. You switch from system 1 to system 2. The thinking process is Canada Phone Number well thought out. Conscious and takes effort. The chance of errors is smaller. You can also apply the idea of ​​friction to your product or service. What if users have to put in more effort for your product or service, but get a lot in return? This can lead to a lot of engagement and increase the willingness to invest.

Behavior change

The motto is also when changing behavior: make the Canada Phone Number desired behavior as easy as possible. For example, have you ever kept track of how long you had to wait for the elevator? By increasing the waiting time, you encourage people to choose the healthier and more sustainable option – the stairs. An example of one-off behavior is donor Canada Phone Number registration. By adjusting the default, many people register as donors.

Canada Phone Number

Inciting people to new behavior is quite a challenge. But getting people to stick with the new behavior might be an even Canada Phone Number  bigger one. More is needed for sustainable behavioral change than as previously stated by Van Lieren, Calabretta and Schoormans Meijers . You want people in different contexts and over time to make the same choice. Friction can help with that.

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