The return of channing tatum guarantees the attention of the female audience. However, the warner bros. Marketing department has left nothing to chance. United states.- the sequel to magic mike that was released in 2012 hits theaters in early july. Under the name magic mike xxl . The film directed by gregory jacobs seeks to build on the success. Of the previous installment that accumulated 167 million dollars worldwide at the box office. The most interesting thing is that the total cost of production. Did not exceed 7 million dollars. The return of channing. Tatum guarantees the attention of the female audience; however, the warner bros. Marketing department has left nothing to chance. The launch strategy includes a presence on twitter, facebook, instagram.Employs –at least– three core accounts on twitter: producer, actor, and finally the film.

Vine and Youtube in Addition to the Industry Standard Btl.

Strategies . At the moment, the greatest success on social networks. Has been the trailer on youtube, which has more than 3 million views. For its part, twitter. . In followers to the China B2B List official magicmi kemovie account. A valid reflection in the film industry is the management of multiple social media. Accounts that do not have a longer life expectancy after the release. It would seem that all those followers will be forgotten. The effectiveness of atomized strategies in the social media space is questionable. To promote the film. Warner bros. Employs –at least– three core accounts on twitter: producer, actor, and finally the film.

The Graphics and Posters That Have Been Published.

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On the official facebook page are compatible with the concept and narrative of the film. The use of tatum’s abdomen is sure to give a lot to talk about and should. The complete digital marketing strategy included the website. To invite people to an open audition, in said video. The main actor detailed the instructions with little apparent success. Only 38 thousand people watched the video; however. Employs –at least– three core accounts on twitter: producer, actor, and finally the film.

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