In the first place. Brands placing ads on gannett. Properties were impacted by domain spoofing. A practice where a. Inventory is misrepresented as being from.A different site than where it. Actually runs, according to independent researcher. Braedon vickers, who published the findings on his blog. The Afghanistan Phone Number  wall street journal first reported the news. Gannett owns usa today and a wide array of newspapers an. In the first place. D uses heade.R bidding Afghanistan Phone Number  for its online ad auctions. In the first place. Vickers dug into the code informing this process and found that stories on sites like the detroit. Free press sent requests to multiple ad exchanges that labeled the page .As a different piece in usa today. This issue was widespread across gannett and .Lasted for around nine months without being detected. By ad-tech watchdogs and exchanges.Vickers concluded. Beyond potentially. Damaging gannett’s credibility.

Key Ad-targeting Tactic Afghanistan Phone Number

In the first place. The problem speaks to ongoing transparency .Troubles in the programmatic supply chain. In the first place. Dive insight: vickers noted in his. Research that domain spoofing is viewed in some circles as a. Less substantial Afghanistan Phone Number than it once .Was thanks to industry solutions like the .Iab tech lab’s ads.Txt, a tool publishers can implement that .Only allows authorized parties to sell .Inventory on their sites. In the first place. While ads.Txt. May help prevent the Afghanistan Phone Number  intrusion of fraudulent third parties on . In the first place. The auction process, the story is different when .The sites being spoofed are owned .By the same publisher and share direct ad accounts. Vickers’ referred to this scenario as .“authorized spoofing,” though he refrained from .Describing it as a deliberate move on gannett’s part.

Many Are Adopting Alternative Afghanistan Phone Number

Afghanistan Phone Number List

In the first place. In one example, an advertiser looking to. Market itself around a sports story .In a publisher with national reach .— usa today — might have instead appeared on a regional paper’s r.Eporting on mistreated dogs, a less brand-safe topic. Still, many .Advertisers may have questions for the publisher around why their ads were misplaced. Sears, nike and adidas were. Afghanistan Phone Number  Among the blue-chip marketers. In the first place. That were affected by the domain spoofing, per the journal’s reporting. In the first place. Gannett is weighing whether Afghanistan Phone Number  to give out refunds, the paper said. The issue demonstrates how programmatic media-buying . In the first place. Continues to experience transparency gaps t. In the first place. Hat could lead to wasted ad spend .And raise brand-safety red flags. As marketers contend with the.

Leave a Reply

Your email address will not be published. Required fields are marked *