It quickly becomes unclear who is responsible for tracking that one conversion. Innovations such as GA4 and server-side tagging are also sometimes left behind due to an unclear division of roles. To prevent this, I recommend that you make one specialist within your organization ultimately responsible for web analytics. This does not necessarily have to be the web analyst.


That Your Communication

The new advice is to enable this Costa Rica WhatsApp Number List feature correctly. Important: the use of Google Signals requires permission from your visitors under the GDPR.  Only use Google Signals in combination with the function of the allow_google signal. Server-side tagging becomes the default Google pulled a new technology out of beta in September this year, namely server-side tagging.

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Department Follows Suit

Anyone with an affinity for data can do this, for example a CRO specialist or online marketer. If you can’t find anyone within your organization, you can of course invest this in a service contract with your agency. In addition, online marketers and communication professionals across your organization will also need to brush up on their knowledge and skills in the field of analytics.


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