Catchy content starts with a clear goal. A target. Keep that goal in mind when you create content. If you are dealing with a complex text about the new pension system, you will probably be inclined to give a lot of explanation. Explanation is also important, but keep checking whether it contributes to your goal. Is it really relevant for a reader to know exactly when a particular law came into effect? Refer to other article For additional explanation, you can link to another page on your website. Or you can save your explanation for the next article. This way you layer your  Iceland Phone Number content and avoid lengthy texts. Tip: include your client in such decisions.

Keep your mother 

I myself notice that a text often becomes more  Iceland Phone Number complicated and longer due to the feedback from my customer. You avoid this by being clear about your goal in advance. 3. Use emotion in your text I write articles for a pension provider about the Amounts at once, which will probably come into effect on 1 January 2023 and is part of the new pension system. Not very exciting, indeed. But a lump sum basically just means that you can withdraw 10% of your pension in one go. You can, for example, travel with it, or renovate your house. See, that already sounds a lot more attractive. So I let people say what they would do with such a lump sum. And I add some feeling to that. For example: “With 10% of my pension I would make a gift to my children.

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So that they might one day be able to buy a house. That’s so hard these days. I can help them a little with a donation. I think they really  Iceland Phone Number deserve that.” Also read: How to ensure more money in the drawer with one sentence 4. Keep your mother or neighbor in mind Creating content is empathetic work. You have to put yourself well in your target groups. What do they want to know? What prior knowledge do they already have on the subject? And what questions are they looking for an answer to? You can conduct interviews or surveys for this. Don’t have time for that? Then do online research. In addition, it helps to keep in mind someone you know, who falls under the target group. Your mother, for example. Or your neighbor. What would they like to know about the subject?

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