Last year there began to be a debate about advertising that is never. Seen, that is, ads that “Are there” but users do not see because. They do not go to the bottom of the screen. Now facebook establishes its opinion on the matter. International.- last year a debate began to take place. Around the advertising that is never seen , that is, the ads that “Are there” but users do not see because. They do not go to the bottom of the screen. Now facebook establishes its opinion on the matter. More related articles: more than half of the ads that are published. On google are never seen google plans to launch a “buy” button to compete against amazongoogle unveils the prototype. Of the autonomous car at the end of last year
Google Revealed That Percent of Digital Ads Are Never Seen.
This is because they are not visible on the screen, although they are part of the website. The multinational announced in january that this year. It will present new metrics and targeting according to Panama B2B List visibility. Now, facebook, the social network with more than 1.3 billion users, has announced. That it is also interested in this topic. Through a post on its business blog , the social network reported that it agrees with. The industry trend of measuring impressions viewed. Instead of “Impressions served.” according to “The value of viewed impressions.
Viewed Impressions Are a Better Way to Measure.
Ad delivery because if the ad is viewed it has a better. Chance of bringing value to the advertiser. According to the document. Facebook now measures the impression of an ad at the moment it enters the screen of the browser or mobile app. If it doesn’t enter the screen it doesn’t count. Under those definitions. Facebook will set standards for organic content. Generated by businesses in the coming months.