This whole is then accessible to other systems that help you gain insights or make predictions. I explain this with an example: From data to decisions to Cyprus Phone Number activation in a schedule. In the image above you see a marketing activation situation of an omnichannel retailer. The objective is to only target audiences with Smart Bidding that have a customer lifetime value (CLV) with a positive profit margin.

Decisions to activation

By feeding the algorithm of the bidding platform with margin data at product level, which also includes discounts, and by correcting returns, you no Cyprus Phone Number longer bid on audiences that are loss-making and on the contrary, bid higher on profitable audiences in, for example, Google Ads and on Instagram. To achieve this you have to combine various sources and then score with an algorithm. Different types of modeling for audience and bidding strategically.  That way you can apply different audience and bidding strategies. The result is a significantly higher Return On Ad Spend (ROAS).

To unlock the full potential of your first-party Cyprus Phone Number data, you need the data, analytics, and activation building blocks. Data is collected from multiple sources, cleaned, transformed and combined by adding one unique customer ID. This whole is then accessible to other systems that help you gain insights or make predictions. I explain this with an example:

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