“Be the reason someone smiles today.” Also, Tuvalu Email List many other brands like Chips Ahoy! , Cereal Society or even Oreo, joined the campaign thread generating fun interactions and boosting its impact. Figures such as Mario Lopez or BTS also participated in the course of the campaign, thus achieving greater visibility for it. As a result of all this effort, the campaign managed to generate an estimated 6.8 million impressions on tweets under the Nationalization hashtag . Likewise, 35% more positive sentiment was achieved about this day, compared to the previous year. SiriusXM Canada, Society me, Media Experts y Conflict Sirius Canada is an audio entertainment company in the Canadian market. In conjunction with its partner agencies.
both to carry out branding campaigns and to boost online sales
For this, they used the trend takeover advertising format, with which the Sirius XM ads would appear along with the trends of that day on Twitter. Another noteworthy point of the campaign is its focus on making the stay at home more enjoyable , as it was launched during the 2020 mobility restrictions. Thus, under the slogan of “Take advantage of the home” and the narrative of the hashtag Quarantines , the company invited its audience to stay at home in compliance with security measures. While at the same time they took the opportunity to enjoy the free offer of their platform. This campaign, based on its use of trends, managed to generate a particular impact, reaching 2.5 million impressions during its 24-hour duration.
However, this figure refers exclusively to the impressions of the tweets, because if we talk about trends these rise to 8.1 million. On the other hand, his Quarantines got around 1,000 uses during the campaign rollout. Al Faris Rent A Car y Dice Marketing Al Faris Rent a Car in conjunction with Dice Marketing deployed a campaign in Saudi Arabia focused on the National Day of this country. It was aimed at creating better connections with the community, as well as expanding the brand’s target audience to other sectors. The success of this campaign is based on the promotional strategy they used, which was based on a contest for Twitter users in which they could be awarded with renting a car completely free for a whole day.