An example: you want to track the sending of a contact Croatia WhatsApp Number List form in Universal Analytics, Google Analytics 4, Facebook Ads and LinkedIn ads. Illustration of an example situation without server-side tagging With server-side tagging it is possible to track information Croatia WhatsApp Number List once and forward it to an intermediate station: the server-side container.
The Board And Sales Department
In the server-side container, the data is Croatia WhatsApp Number List translated and forwarded to the various providers. You can deduplicate many tags on the front of your site with this. This reduces a load of Google Tag Manager on the speed of your website. In our example, with server-side tagging, we only need to send the conversion once from the browser.
A Great Challenge
The server takes care of the rest. Illustration Croatia WhatsApp Number List of an example situation with server-side tagging The server-side container is on its own server, linked to your domain name. This means that you can suddenly use a first-party cookie instead of a third-party cookie. All data flows through your own server. This way you keep control over what you do and don’t forward to the advertising platforms.