Telling stories that connect to your B2B clients on an emotional level not only makes you look more human… …but also gives your content the competitive edge. Here are three tips to infuse storytelling into your B2B content marketing campaign. Take a Bird’s Eye View of Your Client’s Business In order to tell great stories, you need to take a bird’s view of your client or customer’s business and see how it correlates to your products. So yes, stories have the power to push your prospects to take action and assist in their buyer’s journey. Remember, even though B2B content marketing is business-focused, you’re targeting real people. These are professionals who are responsible for running their business and making day-to-day decisions just like you. And they’ve already been exposed to a ton of boring content with zero personality.

B2B content marketing Telling these broad stories and relating them to your client can help you grow your own credibility. It is content marketing at its best. Outline Your Service or Product’s Journey Regardless of the niche or market you are in, and the type of product you sell. You can always tell a great story by narrating how the product reaches your customer’s hands. For instance, if you are an event management company, your story could outline/narrate how you can manage company events better… …by making guests feel important on behalf of your client. The whole process can be told as a story. If you already have an existing list of happy customers, you could also tell their story in detail and what challenges you helped them overcome. And then connect the story to your potential client’s situation.

Set Practical Goals

They’re also looking at learning more about their industry and seeing it from a different, more mature perspective. You can talk about the product’s creation in detail along with the challenges you face to bring it to life. Every single detail that is usually not shared can China phone number become a part of your product’s story that your customers or clients will like to know. Educate, Educate & Educate Some More B2B companies sell products and services that may seem complicated at first glance.  B2B clients and customers are always looking for help in terms of getting the most out of the product or service they use.


Even though the most common content marketing method happens to be blogging, it’s simply not enough. Sure, B2B blogging does give results and is very effective. However, if you truly want to make the most of content marketing, boost your organic traffic. And, get a higher return on your investment, you need to move beyond a regular blog. Three e’s of b2b content marketing Educating your prospects and customers will take you a long way. It’ll make your B2B content marketing efforts shine. Whether you do this by creating a simple how-to guide or do some podcasting, as long as you can put in the effort… …to educate your clients/customers, you’ll have an upper hand. Tactic 2: Go Beyond Blogging Creating a successful B2B content marketing strategy is all about diversifying your efforts.

Know Where You Stand

Blogging has become more of a necessity today than a unique selling point. It’s a content marketing approach that works better in conjunction with other, more unique content channels/mediums. The following three ideas should help you look beyond blog posts when doing B2B content marketing. a) Create Informative Yet Attractive Infographics B2B content marketing is not just about producing and promoting written content in your niche. You need to take a different approach and maybe apply different content formats in a way that your competition isn’t doing. See the image below from Content Marketing Institute. B2B content marketing is constantly evolving, and you need to keep up with it by taking an original approach to the whole idea. Do this while staying up to date with modern techniques.

B2b content marketing infographic When you create infographics, you’re not only using graphics but also targeted information to create a detailed visualization. In order to make an infographic work, it’s important to make it relevant to your target audience and give them the knowledge they are looking for. It’s about using all types of content in the best possible way to market your own product or service. Studies have found that people find it easier to process visuals when compared to written text. No wonder 65% of the Internet users happen to be visual learners.

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