After that, If you want to establish the best time or day of the week to email, you can use your email campaign tracking data to show you the best worst times, base on open rates, click-through rates. In conclusion,  Enables strategic, data-driven plans Why it matters: Market research benefits all types stages of business planning. It gives you the numbers insights you need to make accurate forecasts.

It can also impact key decisions that can help you develop adapt your strategy. In other words,  Here are a few examples where market research can benefit data-driven decision-making: Deciding whether to modify or discontinue a product. Prioritizing new features to develop for an existing product. Establishing which marketing channels to invest in. Similarly,  Selecting which social media platforms to utilize. Choosing which new markets to enter or where to open a new retail outlet. Evaluating the impact of a cost increase or change to pricing strategy. Discover new partners, affiliates, or publishers to work with. Targeting a new persona or different segment of a market. Market research serves as a trusty compass.