In other words, the ROPO effect. New on Frankwatching 10 Effective Video Formats For Every Business [Infographic] sat Don’t be sneaked in by sneak words fri Why you sometimes want more friction with UX and behavioral change fri What Netherlands Phone Number  do we think about remote working?A frequently heard statement, and looking at marketing in the retail world, I can agree with this. Previously, you would go to a store to get information or advice from a sales advisor before making a decision to buy. This enabled a store to Netherlands Phone Number  establish the relationship between the two contact moments.

What Is the Ropo Effect

The internet has opened up a world of web shops. What is the ROPO effect? Let’s start with what this acronym stands for, which is Research Online, Purchase Offline. As mentioned: the time that people visit physical locations to be Netherlands Phone Number informed certainly still exists, but in a completely different way. The internet has become so accessible that information is very easy to find to make a choice about which product to buy. This is included in the first 2 letters, Research Online. The last 2 letters, P and O (Purchase Offline), refer to actually buying a product in a physical store.

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Some stores have more to do with Netherlands Phone Number  this effect than others, because some products are easier to buy online than others. Products such as clothing, lighting and furniture are products that you want to see, feel and experience. You don’t just make that purchase online. But you also want to have products that have a much shorter decision path quickly and preferably pick them up immediately in a store. offline shopping Electronics such as washing machines or coffee makers, for example, are products that I think are ideal for buying online. They are easy to compare in both specifications and price, so you can make a decision. How to deal with the ROPO effect? How do you deal with the ROPO effect and how do you gain insight? I hear you thinking.

 

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