Smooth the path. Make it easy. Prevent friction. Well-known advice to get people to display the desired behavior. But should we always follow these? Or is there something to be said for their counterpart?Animals, people and even machines choose the path Belgium Phone Number of least resistance, effort or friction. This is called the least effort principle. We want to waste as little energy as possible. With little effort, the cognitive load is low, your brain can lean back. Your thought process is unconscious, automatic and effortless. Kahneman’s system 1 is active. No less than 95% of our thinking goes through this system. The least effort principle Belgium Phone Number is reflected in a variety of things, from physics to digital applications.

Friction (less) with user experience

When you think of user experience (UX), your Belgium Phone Number probably think of ease of use. Most UX assume as little friction as possible. Steve Krug explains in his book “Don’t Make Me Think” that users should be able to complete their tasks as easily and quickly as possible. So as frictionless as possible through the customer journey. You achieve this, for example, by displaying the information in a fixed format, applying standards and offering few options.

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Add friction

But sometimes we just need friction in UX. When Belgium Phone Number it comes to complex systems performing critical operations, the quick, easy, and standard way of doing things isn’t always the best way for users. Sometimes you want the user to understand an action well. Or confirm an action again. Whether an action is not performed Belgium Phone Number automatically. For example, if a document is deleted or settings are changed, which determine how an application works throughout the organization. Then you don’t want the process to run as quickly and smoothly as possible.

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