Similarly, if you sell dental hygiene products, you don’t want images of models with yellow teeth! Posting times: what times and days are the most likely to be online? You don’t want anybody to feel left out! Consider the following features about your audience when building content: Demographics: choose images that represent the proper audience. For example, if you are trying to sell retirement plans, your content shouldn’t be full of images of young people.

In the evening after the workday is over, and during popular lunchtimes like 12:00 pm. Pain points: consider what your target audience may be struggling with that you can offer a solution to. For example, if you sell energy bars, address how your energy bars can help people get over their mid-day slump… …or get pumped for a workout they might otherwise be dreading! Think long and hard about any questions or concerns your audience might have and answer them through your content. For instance, if you are trying to target high school students, do not post content when they are likely to be at school… …since they will have limited access to the Internet. Likewise, if you are trying to target business owners, you should aim to publish content in the morning before typical working hours.

We don’t recommend plagiarizing, of course

Customer focused content marketing calendar You should also be considering your overarching marketing goals in all the content you create. Values: think about what your audience values and address these values in your content. For example, if they value timeliness, stress fast shipping times. In addition to diversifying the themes and target audiences you address in your content marketing Russia phone number calendar. Remember to add value to your followers with unique, custom content. That includes original images, infographics, videos, and articles or information. If all you’re doing is sharing information and multimedia from other sources, your followers will not be as engaged. Become an authority in your field by dazzling your followers with original material. If you fall victim to writer’s block, turn to pre-existing materials for content inspiration. FAQs, brochures, educational materials, or even older content calendars can help you plan content unique to your brand.

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Odds are, no one is checking out your blog or Instagram account because they want to be advertised to. They want to be informed, entertained, and most importantly, treated like real human beings rather than marketing statistics. In order to generate sales in the long run, you will need to impress your followers with compelling content and build brand awareness and trust. People are much more likely to purchase from you if you’ve put in the work to build their trust. This may require thinking outside the box. If your goal is to increase sales by 25% in one year, it can be tempting to point all of your content towards pushing your product. The problem with doing this is that people don’t like feeling like they’re being sold to.

They Want To Be Advertised

If all you’re doing is sharing information and multimedia from other sources, your followers will not be as engaged. Become an authority in your field by dazzling your followers with original material. If you fall victim to writer’s block, turn to pre-existing materials for content inspiration. FAQs, brochures, educational materials, or even older content calendars can help you plan content unique to your brand. As a marketer, it is definitely not enough for you to just publish your posts randomly throughout the day. So it’s very important for you to determine what times and days your users will most likely see your posts. This way, you have greater chances of engaging and converting them.

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