Aesthetically pleasing
Visually appealing images or videos capture more attention, and influencer-generated content often has this characteristic. Collaborating with these professionals is a great way to get aesthetically pleasing content that matches your image without having to invest a lot of money in the entire creative process. As we’ve mentioned, some influencers take more care with the aesthetics of their accounts than others. If this is very important to you, take a look at the feeds (main pages) of social media you like.
Influencer-Generated Content (IGC) vs. User-Generated Content (UGC)
Unlike Influencer-Generated Content (IGC), User-Generated Content refers to content shared on macedonia phone number list by the public in a completely organic and free manner . We’re not just referring to video or image content that can be uploaded to social media, but also to content written in blogs, comments, or reviews on other websites that the brand can use to its advantage in its marketing strategy. Compared to influencer-generated content, where it can sometimes be best practices for using phone number databases whether the professional is being completely sincere, in these cases we’re talking about a more authentic type of content. However, there’s always the possibility that the brand uses bots or falsifies comments, which is not at all recommended.
As we’ve mentioned in previous sections of this article, there are many types of influencers, and if clean email don’t select the right person, your marketing strategy may not work. Here are some steps you can take to create the right profile and make your influencer content authentic:
Opt for micro-influencers , who can be more real
Choose people who share your brand values .
Evaluate the level of interaction your posts have.
Create a long-term relationship with the influencer , not a one-time thing.
How influencer-generated content can help your brand
Enabling the influencer to convey informative content . Q&A videos or live sessions between influencers and industry professionals work very well.
Achieving lower production costs.
Creating content that incorporates the brand into the influencer’s daily life.