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Email marketing has proven to be one of the most effective strategies for quickly reaching different recipients via email. However, over the past few years, the use of this tool by all or most companies has resulted in users receiving numerous emails daily, many of which go unopened and others don’t receive the attention they deserve. This, however, could change with the introduction of videos.
We explain the reasons why you should include videos in email marketing and how to do it to macedonia phone number list the recipients’ attention.
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Videos in email marketing: how to include them and improve your results
There are several reasons why you should implement a video marketing strategy through email. One of them is that it makes the message easier to understand compared to written language, which also requires more effort from the user. It’s also a type of content that is consumed phillip coates systems engineer manager anz more quickly than others, as a large amount of information can be provided in just a few seconds.
Another reason to include video in email marketing strategies is that this format clean email a greater impact on users . It’s also very shareable.
This means that if you create an interesting
Original, and eye-catching video, it’s likely to end up being shared on social media, allowing you to reach a larger audience. In fact, even the same brand can upload it to different platforms to reach a wider audience.
It has also been proven that video increases engagement . That is, the click-through rate is much higher than what other types of content could generate.